Hi imback, great find, the article was because they emailed...

Hi imback,

great find, the article was because they emailed their local NBC station or a female journalist discovered the product or heard about it??...either way a video news article is even better than a print article and will be shared rapidly within the breast cancer community you would think....as I've said before, why would any woman choose a product that was uncomfortable and inconvenient (saline injections at a doctor's surgery) over a product that is much more comfortable and convenient (smaller, more regular volume expansion in the privacy of your own home).....the kicker I didn't realise till the article above as the difference in time saved with the AXP product is staggering, from 4-6 months, down to less than 4 weeks.....bringing the time from breast removal to reconstruction down significantly, helping to ease the emotional devastation that many women would feel around breast cancer diagnosis and treatment, by earlier return to a normal female appearance again....while many then continue to work through chemotherapy as well.

Their first line of 20,000 devices per year, is only 5% market penetration....at say $5,000/device (is it more or less, this is purely a guess unless someone has information on this), then this gives us turnover of $100m a yr....50% margin....pe of 20 for a growth stock....valuation of $1B.....target is 12 centres initially then 120+ by yrs end as rollout progresses.....20,000 devices is only 3 surgeries per week at each centre.....as per above at 20,000 devices this is only 5% market penetration (360,000 procedures per yr in the US at present)....this is a captive and growing market (aging population)....large number of VC funds involved, and they usually have a timeline of 3-5yrs invested?? before wanting return, so sale to a large investment fund is one option or discussion by a number of the current implant makers over the next 1-2yrs. The trigger will be the next 2-3 Q's showing demand/rollout/revenue.

I looked at the sell/buy side this morning....haven't linked back the timing of the article yet....but there is a parcel for around 4,400 shares at 1.075....then nothing below 1.16....and only around 31,000 below 1.22 full stop, suspect buyers are going to have to start to pay up??....just like IIL,....so we'll see what hapens mon/tue but if this is the case then kicking myself for night moving out of some other stocks and buying a bigger parcel.....hopefully, based on TA it will drift sideways for a little longer before approaching it's moving averages before it starts to run significantly?? we shall see

kind regards, SEAH.