I should add, that in addition to increased marketing and...

I should add, that in addition to increased marketing and distribution costs, the company plans to invest a 'moderate' amount in product development. It would be nice to get a feel for what 'moderate' means. It doesn't sound like much, but again I'm erring on the side of caution.

What's not to like about this company?, a blockbuster product with plenty of room for growth, now generating surplus free cashflow and debt free. Very tempting in the current environment.