Grass roots mkt research @ lunch today.
Had lunch with 7 mates at a pub in Bendigo
( a long way from the brewery in Perth)
GRB stubbies on wine / spirits menu
We all had Little Dove stubby to start
Everyone approved.
They said the stubby sales is little dove and single fin going well.
They cannot put it through taps as the taps are “ contacted “ to the big
Breweries.
But when the big guys take over......this will change
Huge difference in the margins Packaged v draught beer.
Obviously bolt on acquisition for the big brewers.
