The scenario I think is most likely is a drop when results are...

The scenario I think is most likely is a drop when results are announced, a cut in dividends - probably to zero - and then it will come down to who the board hires for the new CEO. At which point, the company's share price might represent value. 

Then several years rebuilding.

I was right: 30 cents per share was too much.  Today I think it's too risky to buy. we're likely to see more bad news around this stock, and so there may be buying opportunities down the line.  My huge worry is this "let's kill plastic packaging" thing.  I want to see a credible CEO, who can write off the current acquisitions and pivot to "environmentally friendly" packaging options. 

I came in in the low twenties - but then the sentiment on packaging really changed.  I'm reluctant to crystalise my loss just yet - when we drop further, my basic strategy is to dollar-cost-average down over the next couple of years.