I don't think to many people get what rent is up to. This...

I don't think to many people get what rent is up to.
This company is building a peer to peer site unlike any other real estate site in Australia.
The RENTER aka the tenant, the consumer is their market and reviled tenant is getting to deal digitally peer to peer with the landlord or his agent.
Getting any money from agents in the short term is irrelevant.
The existing websites REA & DOMAIN raison d'etre is to service the owners of properties and their agents.
They and real estate agents are constrained by 'Principal-Agent Relationship'
No one until now has focused much on the other half of the equation the tenant.
The old mantra of "List and Last" will be turned on its head.
There will also be opportunities for a RENT to offer end to end services to landlords who wish to self manage either directly or working with services such as XERO accounting.
At this stage of RENT's development its about getting domination of rental traffic and its doing an excellent job of that, they are the early movers with data, infrastructure, software engineers and the computing power of Amazon cloud which most Australians have not got the foggiest idea of how hugely powerful that is