So how big is the market? In $dollar terms the rental market in...

So how big is the market?
In $dollar terms the rental market in Australia is huge -- how huge try $34 Billion in FY2012
Well thats what has been declared!!
Comprising 1 in 7 Australian taxpayers. All 1,900,000 of them in FY2012 according to the ATO
So a stab in the dark, if they all had real estate agents manage the properties we are talking 8 - 10% fees plus the extras they charge for this that and the other thing! but be kind say 8% fee on rental income makes its worth say $2.7billion per annum.
So one way or another this market is not small beer and is a lucretive fragmented service industry that has never changed its business model and is ready to be ripped open.