The whole point is RNT are not fighting REA, they are carving out their own niche for private landlords and making it easier for them and their renters with extra features - that's a market REA won't serve fully due to its smaller scale.
The whole point of a narrow focus vertical app is it takes that market sliver from old media and the generalists, who can't cover all features across all their market segments or provide the targetted and relevant audience. And that's why the audience goes there - they only see what they need and get all the nice features around it.
This could be big, but maybe not REA or Carsales big.
RNT Price at posting:
36.0¢ Sentiment: Hold Disclosure: Held
