Could DMCR do something like this?
http://www.bizjournals.com/sanfrancisco/blog/2013/11/relayrides-flightcar-san-francisco.html
Will be interesting to see what they do with hotels as well.
"There may also be potential for DMCR’s product offering to be extended to hotel patrons of
Marketboomer’s domestic hospitality customers, who may benefit from the use of vehicle rentals during
their stay at those hotels."