Ibuy is a loss making company with a large internet customer...

Ibuy is a loss making company with a large internet customer base. This customer base alone is worth millions. The losses now should set ibuy up for profits in the future. Worst case the customer base keeps growing with flat earnings or smaller losses. Revenue must grow or staff must be cut its as simple as that.

If management chose to pull back on growth and focus on only profits in the short term I think they could tomorrow. Sack staff, reduce office space and focus only on incremental growth and a tiny profit margin, this could be achieved now. I prefer moderate growth, management are pursuing faster growth for this they need to keep the extra staff.