I think what separates FYI from the competition is first of all...

I think what separates FYI from the competition is first of all the quality of the kaolin. You can compare the purity HPA after leaching. FYI has here 97,2 percent the competition does not get more than 90%. Due to this the Capex and Opex are lower compared to the competition. 
I find also the approach of the management to do several visits to Japan, Korea, China and Taiwan shows that the company leaves nothing to the coincidence. The partner for the profound PFS are well known CS Global and GR Engineering. 
But everything goes step by step and it unfortunately take time.