Its all about customer base and having the best model for the customers. For example Google+ tried to mimmick Facebook and Myspace. Facebook won becasue it is the best model and most people like it. Ibuy has 8.2 million Subscribers, I challenge anyone to start from scratch and have that many subscribers in a fledgling business model, this is the hard part so it is not easy to start this type of business with the volume required. Throwing money at an idea on the internet does not guaranty success. IBUY is around the corner of producing a profitable company. As mentioned the labels IBUY sells are sought after brands.
As I said before on HC IBUY should concentrate on expanding their customer base and improving and shaping their business model not worry about short term profits. Does not mean I'm not keen to see a profit.