Even if 5% of that total figure bought a 3 pack for $24.95 the revenue number would be an impressive $100m. My guess is that the majority of people who use the product will buy more than one 3 pack for the year. So that number would increase even further.
I think were the real enormous potential lies is in the sleep disorder market. Apparently half the adult population around the world snores, we are now talking about a market size in the billions. Imagine the better night sleep they would have if they didn't, not to mention the snorers partner would also get a better nights sleep.
Like I posted earlier resmed will be following this story very closely IMO, as they are one of the biggest players around in the sleep disorder market.
Dyor
CGP Price at posting:
7.1¢ Sentiment: LT Buy Disclosure: Held
