Tougher times require more prudent spending. General Motors is gearing up to spend half its 3 billion ad budget on digital (and one on one ?) marketing over the next three years. ( source - http ://news.directtrafficmedia.co.uk/US_internet_ad_spending_grows_15.9_percent_in_2007_18522042.html)
Good article here too.http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080324/FREE/699906282/1151/ISSUENEWS in part reads-
" Dark economic clouds will, in fact, accelerate the shift to digital away from traditional media, notably print, as marketers scale back budgets and seek granular, measurable media. This was the exact finding in BtoB's exclusive survey of 684 b-to-b marketers, conducted during the last week of January and the first week of February".
MCU a quality player, and I know I've posted it before but its a good read http://www.whileyouwerentwatching.com/ enjoy
Oscar
MCU Price at posting:
0.0¢ Sentiment: Buy Disclosure: Held
