One other important point here:
If the ALT product does not sell as well as hoped, then ALT is going to struggle to stay afloat. For MLA, if this were to occur, then they still have many other irons in the fire - their business is not dependent upon the success of one product to stay afloat.
So if you want to somehow choose between the two stocks, this is perhaps one reason why MLA may be a safer bet.
orphan annie, analytica and the autostart, page-12
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