Is the * article which was sponsored by EDE, imho, a...

Is the * article which was sponsored by EDE, imho, a disgrace? 

Here is how it described KC Industry,

Eden says new links with Korean construction conglomerate, KC Industry, are progressing.

Here is how the Half Yearly Report described KC Industry,

KC Industry Co., Ltd. (“KC”) (www.kccond.co.kr), a leading Korean precast concrete manufacturer,

Imho, retail investors are a soft target for a very large industry that wants retail investors money. 

Why are we reading a sponsored article from * and not an analysts report with meat in it? Instead we get a fluff piece with very emotive language to, imho, stimulate the retail investors sensors. Most of it unsubstantiated, imho.

Cheers