Hi MB, I agree that the point of sale for edencrete will be...

Hi MB, I agree that the point of sale for edencrete will be people in the industry and the old ways of communicating will probably be very effective but with the caveat of that not being in isolation. Companies and representatives of companies are still going to be doing their background research on the product through online presence in whatever form it is available.

Another thing to consider is that the end user is not the concrete company. They are merely a conduit. Organisations and individuals are going to find out about edencrete in many instances from an online presence, subsequently make enquires, and then seek out a concrete company that delivers an edencrete solution.

In the final analysis, I see everything as cybernetic meaning that everything feeds back into everything else. A fantastic online presence in all its forms is a multi-factorial no-brainer that can easily amplify the uptake of edencrete and conversely can be a real detractor if it isn't.