I've thought like you do Tana and kept buying, unfortunately the more I buy, it just keeps falling. As you said 5 times 09 earnings minimal debt, a strong outlook and people dumping the stock like there is NO tomorrow.
I reckon they might slip under a lot of analysts radar cause their return on equity is low, by virtue of them being under geared. In this market I don't think being under geared is a bad thing!