The new managing director of Pinnacle, Chris Baddock, joined the board of Gage Roads in February.
“[He] has extensive experience in beer and we feel his participation at our board has only served to strengthen the relationship,” Hoedemaker told Australian Brews News.
He said Gage Roads’ contract brewing arm Australian Quality Beverages remains the largest contributor to Pinnacle’s domestically produced exclusive beer portfolio.
“However our arrangement is not and has never been an exclusive arrangement,” he said.
“From the commencement of our relationship back in FY09 Woolworths has worked with and I am sure will continue to work with other contract suppliers for their own commercial reasons (for example access to capabilities such as canning that we don’t currently have).”
A Woolworths Liquor Group spokeswoman told Australian Brews News: “Pinnacle Drinks has a strong relationship with Gage Roads and we look forward to continuing our work with them into the future.”
