details are as follows;
9/4/04 roll out commences
12/4/04 seven hills flagship store launched
20-30/5/04 nsw tools & equipment rebranded
26-27/5/04 product on display @ civenex exhibition
mkt cap @ 75m
support from caterpillar inc a fortune 50 industrial company mkt cap US$30.7b
US rev=$22.8b
westrac becomes caterpillar dealer in nsw & act on 9/4/04