BP, Their default market was domestic consumer as they tried the...

BP,

Their default market was domestic consumer as they tried the reseller channel approach through various energy outlets here in Australia. Wrong Go To Market strategy. The market for blue gen was probably set more by the way the research and subsequent blue gen product was developed initially under the CSIRO. It was always too inward and scientific looking to ever really crack open and drive demand in the commercial world.

I looked at the product for a range of purposes a few years ago for a client but it just didn't cut it and the company wasn't geared to do anything other than sell casual blue gen units through others who would install, fit and certify. Sadly the product and the company just weren't commercial grade so capstone turbines were approached. Even our local Victorian State Government looked over them and chose Capstone for the Werribee Treatment Plant Waste Recycling Co-generation power plant.

I am not sure I can think who would even buy it now and how they would recap and remobilise it. short of letting it die under administration it might probably best to delist, take private and replan and remobilise. My head says there is the kernel of an opportunity in there somewhere but I am guessing too much baggage, preconceptions, costs and sort of "cant do" as we do it this way sort of thinking in there at this point.

Their view of their market? We build and you (someone else) sell to domestic consumers. Consumers view of the product? Wha? Why bother I might as well have a battery bank in the garage connected to some solar cells for electricity outages or brownouts and I get government relief for going solar.