You're still calling that out as the number of dowloads when...

You're still calling that out as the number of dowloads when clearly the stat is the ranking by download (the words are on the screen there).

So that means we've been ranked in the top 200 downloads every day in our target age range for over a month, which I would argue is a very positive thing and not a negative.

Also I would suspect the 9-11 stats to be a bit spaghetti - most users in that age range would be under their parent's itunes account rather than having their own.