Cant comment on share and share alikes claim of struggling to pay wages. However the industry is a buzz with the loss of their key supplier, talk is it is not going to one of their existing supply chain but is going to a new mob, so another not so true board statement, also I think their trading update is a bit optomistic re the jungle drums in the sector.
as for the fire sale, there no smoke without a fire sale (sorry for the pun), I had heard same thing via industry contact who knows an employee of SRH something about an internal email, may be you should ring the CEO to get the truth. Here a link for the sale of their HO as some proof of what share and share has claimed.