I still believe that Tesserent will struggle to win small...

I still believe that Tesserent will struggle to win small business customers - organically. Competitive market as you say. Most small businesses are not looking to spend much on cyber security / don't really understand it, and could easily be convinced by a slick sales rep on 200k (really that much?) that Norton would suffice. Query what price point Tesserent will be offering their products to small businesses. Accept what Stardestr0yer says regarding Tesserent being different / superior product and service - but I will be interested to see future announcements / revenue to see how many small business customers they have actually managed to sign up. Without some sort of free trial / inducement to small businesses, I think the Tesserent sales reps will be met with objections.