ALDI didn't try to take on the big two supers at their own game , they slowly carved out
their niche first then expanded.
Wheras Woolie tried to take on Bunnings with their Masters Brand spending Billions with
massive stores but ultimately FAILED miserably .
Poor old shareholder had to wear the Punch in the guts to their dividend stream and value of
shares. Whilst some of the management rode off into the sunset with a sack of cash...........
ALDI didn't try to take on the big two supers at their own game...
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