why don't you ask Madam Merc why she shops at Aldi?
Aldi share of the market is steadily increasing.
Every day there must be more desperate, uneducated, dumb, on the welfare shoppers who switch to Aldi. Why? Can you explain.
My explanation is that Woolies management is so dumb that it took them a few years and a few billions lost to realise how dumb they are.
Aldi success is based on psychology of human behaviour, amongst other factors.
News: UPDATE 1-Australia's Woolworths cuts dividend as half year profit slides, page-21
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