News: UPDATE 1-Australia's Woolworths cuts dividend as half year profit slides, page-19

Jeeeez guys (or girls)

To reiterate;

There are 3 things that shoppers consider when deciding where to shop;
1. Convenience
2. Value
3. Service

depending on our circumstances and the perceptions of the various retailers we have, we then all fall into various categories of shoppers, i.e. Service seeking, Value Conscious, Convenience.

ALDI attracts the value conscious shoppers and these come from all walks of life.....you don't get to drive Mercs etc if you haven't saved a few pennies.

My area is a very diverse one, the ALDI shoppers reflect this across the value based shoppers.