News: STL Stargroup posts FY NPAT of $1.9 million, page-23

Reading through the threads over some time it is pretty obvious that confidence levels are low and a number of concerns are being repeated with good reason.

A business does not grow on numbers alone and hence why we see coca cola, pepsi and the other big boys continually out there selling the journey. Those suggesting the profit results will speak for themselves and propel the share price are missing the point that social media influences every day choices and as such companies need to work harder to brand and keep customers. Churn rates these days are high across most sectors as consumers pit loyalty across cost savings. The churn rates for shares are similarly high where investors churn according to greater returns that can be made with more confidence.

While I am not undermining STL in any sense, especially as I like where it is generally headed, it is easy to see some elements of the story are missing the mark. By closer scrutiny of the threads, some of the real frustration being raised through the posted pragmatic discourse suggests that financial numbers alone are not instilling the confidence that supports longer term holding.