Jezza
think you underestimate the leverage CW have with OTC manufacturers- they can greatly influence brand performance in Australia by "auctioning" off categories / brands to the highest bidder in return for Advertising co-op dollars, pricing etc. This is where they get most of their leverage. They also have their own distribution centre and carefully "cherry pick" products that suit them to distribute to own stores.
News: SIG Sigma Healthcare decides to commence legal proceedings against My Chemist/Chemist..., page-149
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