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Seven West Media Limited (ASX:SWM) and Prime Media Group Limited (ASX:PRT) have signed a long-term affiliation agreement.
The new six-year agreement builds on the partnership that spans nearly three decades.
Seven West CEO Tim Worner says the relationship delivers results for both companies, which have a focus on the creation and development of Australian content.
He says television will continue to be at the heart of the company’s future development.
Seven West Media booked a net loss of $69.7 million in fiscal 2013.
