yes, agreed.
what has been obvious for several years, is that Prime has been positioning itself for this outcome of media reform, by aggressively paying down its debt. A debt-light media company is not common in Aust these days.
the debt-light balance sheet gives Prime the ability to gear up to make an acquisition, or would be very attractive to a predator, as the predator can grab Prime, and then gear it up.
PRT Price at posting:
42.0¢ Sentiment: None Disclosure: Held