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Ten Network Holdings Limited’s (ASX:TEN) is expanding its branded content across a wide range of genres to meet growing demand among marketers.Network Ten has entered into a strategic partnership with trans-media content creation and distribution company, Context Media.Both groups will work to identify opportunities for marketers to closely align their brands with television and online content and create new connections with consumers.Network Ten says the partnership is about developing sustainable, long-term models to broaden Ten’s offer to advertisers and capitalise on the network’s storytelling across it platforms.Ten Network Holdings narrowed its net loss to $4.75 million in the first half of the 2014 financial year.
