It is interesting though. They clearly believe they have a great...

It is interesting though. They clearly believe they have a great product they have just failed previously at every marketing or sales direction they picked.

I think we're in for an interesting ride at the very least, my initial, reasonably holding is now worth so little and I'm not game to average down unless they can demonstrate that finally they have found a sales and marketing direction that will actually work. As I mentioned, they clearly believe in the product, now it's just a matter of getting others to do the same.