Solid announcement, albeit with no financials or projections....

Solid announcement, albeit with no financials or projections. But could be a real company maker on this arrangment alone. I would wager the vast number of mothers would take ABA's not for profit endorsement and promotion of this product seriously.

"Under the agreement, Ardo’s Carum (hospital grade) and Calypso (portable pump) products, which are World Health Organisation (WHO) code compliant will be the only breast pumps endorsed by the ABA. In addition, the ABA will actively promote the products through its broad communication network."

Would be interesting to get a breakdown of national +/- NZ ,spend in this segment/area, Will have a google and see what can be found.

all IMO, DYOR etc...