News: Manalto begins ASX life with a flurry

Manalto (ASX:MTL) began trading yesterday following the reverse takeover of former biotech shell, Healthlinx.

The company raised over $5 million at $0.20 in preparation for its ASX debut, and closed trade yesterday up 25% at $0.24.

Significantly, Europlay Capital Advisors have taken a 12.6% stake - Europlay were founding investors in Skype, Rdio, and also Covata (ASX:CVT).

Covata's founder, Trent Telford, is also on the Manalto management team.

Manalto is a software-as-a-service company that provides large corporate clients with central management of multiple social media platforms at scale.

Multinational and franchised companies struggle to maintain a consistent brand image across the multitude of social media websites, and franchises often have numerous accounts within each website.

It is incredibly time consuming and cumbersome to manually log into hundreds of social media accounts and update or edit company content.

Manalto's disruptive edge is that it allows corporate content within multiple accounts and multiple social media platforms, i.e. Facebook, Twitter and Linkedin, to be managed with the click of a button from a central user interface.

The result is a social media marketing strategy that is focused, organised, consistent and effective, at near unlimited scale.

Manalto is currently capitalised at around $25 million.

Proactive Investors Australia is the market leader in producing news, articles and research reports on ASX emerging companies with distribution in Australia, UK, North America and Hong Kong / China.