So further to my post - The best way to describe what ShareRoot is doing to the industry is analagous to what Google did to the internet. Let me break it down. Social media users post share and engage with content everyday - every moment. This is user generated content (UGC). Every photo and every Comment and Tweet on FB, Instagram, Vine, Pinterest is all content created by users.
ShareRoot's platform aggregates this all of this content (which is an amazing amount of content) for brands so that they can engage with their users, build better marketing campaigns and construct their online and offline presence in a 21st century manner.
This is just the tip of the iceberg because there is a lot more in dev that is going to make ShareRoot a resource and one that will be essential to the marketing mix for any brand.
I'm glad I found this one through @accaeric - and got in at .02c
MOO Price at posting:
0.2¢ Sentiment: Buy Disclosure: Held