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    Echo Entertainment Group Limited (ASX:EGP) chief executive officer John Redmond has pledged $1 billion to develop The Star in light of Crown’s Limited (ASX:CWN) proposed new casino, according to media reports.

     

    The rivals are both lobbying the NSW government over Echo's casino licence monopoly in the state, with Mr Packer proposing a $1 billion six-star hotel and casino at Barangaroo to compete with Echo's The Star.

     

    Mr Redmond has described Crown’s plans as a casino on steroids and says any new investments will be upwards of $1 billion and will deliver a return.

     

    Crown last month offloaded its 10 per cent stake in Echo, pushing shares as low as $2.99, Echo's lowest point since listing on the ASX.

     

    Echo operates The Star in Sydney under the only casino licence in the city.

     

    Echo generated a net profit of $66.5 million in the first half of the current financial year.
 
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Currently unlisted public company.

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