Well there has been some interest this week regarding location based advertising (LBA) on Navteq maps with Navteq releasing some new data about a Finnish McDonalds/Navteq advertising campaign.
http://www.cellular-news.com/story/42811.php?source=rss
There was also an Australian seminar on LBA this week presented by Navteq.
http://www.wavefrontac.com/
Tuesday, April 13, 2010 09:10 10:30 AM NAVTEQ presentation
Mobile Advertising Overview
How NAVTEQ is supporting LBA
Distribution Channels
Success Stories
Questions & Answers
It seems that Navteq are pushing this technology pretty strongly these days. What webfirm are doing in this regard is anyones guess. Would be interesting to know if webfirm was mentioned at this event.
news driving sp up, page-7
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