China’s booming middle-class, determined as those earning more than USD 20,000 (EUR 18,078) per year, increased from five million people in 2001 to 300 million in 2015, was the major reason why China took the top spot in this year’s IESE Food and Beverage Attractiveness Index, an annual ranking of markets for food and beverages by Deloitte and IESE Business School Munich
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