I recall italian producers were also mixing in chinese tomatoes (china is the # 2 grower in the world apparently, would hate to think what they put on their crops). So with the subsidies, lower EUR, far cheaper labour and cheap shipping rates.. it doesn't look good.
Here's what they're up against:
http://farmsubsidy.openspending.org/
Italy is pretty secretive about who gets what and how much.
Let's hope Australian growers get some benefit.