I like this acquisition. They're diversifying into a product that doesn't quite have 'agricultural risk' (heat, frost, floods etc.)
Beston's current network will be sure to boost the sales of this small business regardless - that's why there's no need to state the current revenue etc.
It's a bolt on to their offering, and I like it. The theme of 'healthy and natural' is very strong at the moment, and Beston are obviously playing to the strength of Aussie brands in the middle kingdom.
I wonder if people ever criticized Unilever of thinking outside the box?
I'd love to see Beston get into Lanolin oils and other natural care products as well. China is going bonkers for this stuff!
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