Trials - time - more trials - time, more trials, application process approval. Basically the same as a cosmetics company designing a new product line... The timing would take just as long, also licensing agreements in Australia provide that only specific strains to that license can be grown, you need to apply for further permits prior to growing or trialing any new strains.
Not trying to pick apart your posts just inform on the realities of both industries, this company will also face those hurdles with approvals and meeting regulations
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