My view is this was foreseeable when management announced sales...

My view is this was foreseeable when management announced sales was down 15% just 1.5 month before the year end.  when A2M was knocking it out of the park in all channels. 

I did did not expect them to lose 10% more sales in that 1.5 month ... surely management should have known more about what is happening in their business. 

However i I still think most of the downside is already factored in. However I am not a buyer at these prices because I do not have faith in management to complete with the likes of nestle a2m etc