Donate access to emergency services, by all means. Get updated images, whatever genuinely helps, great.
Using it as a sales tool, I'm not so fussed about.
I won't go so far as to call this 'disaster capitalism' but it does skirt the edges. I know I'm in the minority but after the cynical response to hurricane Katrina I'm wary of any company that exploits disaster for financial gain.
Eagleview are "thrilled" apparently, a little too eager perhaps.