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AGL Energy Limited (ASX:AGL) has launched Free Power Saturdays for eligible residential digital metered customers in Victoria.The initiative will give customers who sign up to the plan 100 per cent free electricity on Saturdays for a year, including consumption and supply charges.The energy provider says the initiative is a first for the Australian energy industry and the first of a number of energy plans the company will be introducing.AGL Energy has encouraged customers to maximise the benefit of the plan and shift any discretionary power usage from other days of the week to a Saturday.AGL Energy reported a net profit of $570 million in the 2014 financial year.
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