New York in 3D. Incredible detail, page-2

The length of these 3D videos seem to be tailored towards social formats.

I haven't seem them posted yet, but can imagine they would generate a lot of interest on their Instagram account for example.

Imagine walking into a pitch meeting in any particular city and playing them the 3D model of where they are, ideally finishing by zooming in on the building that the meeting is being held in.....or another iconic location....fairly compelling even if that isn't the product you are pitching them.