new brake truck design

reading todays release " half yearly report "

" The company has now released a new brake design for
waste collection trucks "

the board believe as to the commercial viability of the
new truck brake and a sense of urgency in marketing
and sales is now employed. Expectations are a ramp up
in sales in 6 mths .

the board and managing director will undertake a
strategic and operational review to be presented in
march.

Well , its something to hang your hat on , if the new
truck brake is commercially viable....

The Question is what's managements definition of
commercially viable ,

Have to wait for this months report ...