I wish someone could help point out their competitive advantage....

I wish someone could help point out their competitive advantage. A compeling one that could help assess the prospects of the company's product in the market. I tried researching the camera range but found out it wasn't the best out there. Ease of installation and wireless (no wires) attributes are notable. AI capabalities is unclear to me.

However, what I find intriguing is the fact that the company, a late comer to the East coast of Australia is able to grow it's market share at such an alarming rate. It's either its product has a superior features, the market is under-supplied or they have got outstanding marketing prowess. A growth company no doubt. It's worth holding in my opinion as I don't think the market is saturated yet (else the astronomical growth in revenues will not have been possible) and I hope the company has got other products or services to render to the market.

Disclaimer: DYOR