new announcement

destra launches music video clips

destra launches music video clips
destra Corporation Limited (ASX:DES) (destra) has signed a contract with Nasdaq
listed ROO Group Incorporated (OTC BB:ROOG.OB) (ROO) to access ROO’s
database of video clips for its destramusic.com and MP3.com.au websites.
ROO’s video library of over 5,000 video titles includes music video clips from major
record labels and Undercover Music interviews with leading artists including Rob Thomas
(Matchbox 20), The Eagles, Robbie Williams, Kylie Minogue and James Blunt. Video
clips will initially be streamed via the internet and shortly via 3G services in Australia.
“Anyone visiting our MPE.com.au site will be able to view the clips and then click on a
button to buy the downloads,” said Domenic Carosa, destra’s CEO. “Additionally, when
someone wants to buy a Kylie track from one of our destra Music partner websites [JB
HI-FI, Harvey Norman, Triple J, etc], a link to the clip will now be available.”
Carosa added that the DVD quality internet video boosts the online experience, resulting
in increased sales for the company’s destra Music partners. This latest agreement, forms
part of destra’s video strategy which is being rolled out over the next 12 months.
ROO CEO, Robert Petty, said,”There can be no more effective way of heightening the
enjoyment for those looking to download music today. Our next-generation online video
player recreates the TV watching experience in an online environment because of its
ability to view DVD quality videos at full screen.” [View ROO's video player at
www.rootv.com.]
Petty added that ROO’s ability to deliver TV style advertising to be shown before the
video clips, provides a revenue opportunity for destra and its affiliate sites. Leading
companies such as Pfizer, Microsoft and Honda are already advertising across the ROO
network.
In mid September, destra announced that its Digital Media Assets (MP3.com.au, Music
Point, destra Mobile, destra Music and Ghameleon) were being acquired by Artist &
Entertainment Group Limited (ASX:AEM) with destra being the major shareholder at
approximately 50 per cent.
With settlement of these announcements scheduled for the end of November 2005,
Carosa maintains that the destra Media arm has now found its natural home in Artist &
destra launches music video clips Page 2 of 2
Entertainment Group whereby destra will be using it as a platform in order to consolidate
the internet media and mobile content markets.
- ENDS -
About destra Corporation Limited
destra (ASX:DES) is a leading internet and e-commerce company delivering internet
business and consumer entertainment solutions through its two arms – destra Business
and destra Media. destra’s strategy is focused on high growth business communications
and internet hosting and digital media markets and the development of proprietary
intellectual property.
Business communications offerings are delivered through the following divisions – destra
Business and TPP Internet. These divisions service the SME sector through mid tier to large
corporations delivering on their needs in data connectivity, voice communications, and all
levels of hosting and domain name services.
destra Media divisions include destra Music – facilitators of the online distribution of
digital music; Musicpoint - a web-based service for radio stations providing automated
online distribution of new releases; MP3.com.au – Australia’s number one digital music
provider for independent and unsigned artists.
Visit www.destra.com.
About ROO Group
ROO Group Inc. ("ROO") is a global provider of digital media solutions and technology
that enables the activation, marketing and distribution of digital media video content over
the Internet and emerging broadcasting platforms such as set top boxes and wireless.
ROO Media www.roomedia.com a subsidiary of ROO offers turn-key video solutions for
businesses seeking to improve their web presence with video broadcasts or broadcast
their own latest video clips. ROO helps businesses advertise their latest offering with
interactive advertising solutions, 15-30 second video commercials with a linked call to
action and played simultaneously with topical video content in a television style format
over the Internet.
Visit www.roogroupinc.com.
Media enquiries
Todd Richards, Chief Financial Officer, destra Corporation Limited, tel: +61 3 8415 9111
John Muscari, Fusion PR for ROO Group, tel: + 212-651-4225, email [email protected]
Dolores Diez, Corporate Communications, destra Corporation Limited, tel: +61 3 8415
9111/ 0417 330 881, email: [email protected].