I'm not trying to be contrary for the sake of it, but is this...

I'm not trying to be contrary for the sake of it, but is this really all that big a deal ? They have been involved with the PTA for quite some time as a key fundraising partner and with all the exposure that brings and yet that has had very little benefit to the bottom line.

Realistically I would argue that anyone going to this conference is already well and truly involved in the PTA and fully aware of Kneoworld as a fundraising partner. There was plenty of marketing to PTAs done as part of the roll out of the fundraising intiative so I honestly can't see a big benefit here.