new ann: malaysian mou, page-18

I'm not trying to be contrary for the sake of it, but is this really all that big a deal ? They have been involved with the PTA for quite some time as a key fundraising partner and with all the exposure that brings and yet that has had very little benefit to the bottom line.

Realistically I would argue that anyone going to this conference is already well and truly involved in the PTA and fully aware of Kneoworld as a fundraising partner. There was plenty of marketing to PTAs done as part of the roll out of the fundraising intiative so I honestly can't see a big benefit here.